Free tools for Instagram creators
Know how much to charge, how to announce it to a brand, and what your account is worth. Everything is free, and only the audit requires your Instagram username.
- How much to charge for a post?Enter your followers, likes, and niche: get the price range for a Reel, post, or Story in 30 seconds.Calculate my rate
- Negotiation scriptThe exact message to send when a brand asks for your rates, so you don't start with a price that's immediately negotiated down.Read the script
- Free account auditEnter your Instagram username: score, engagement, and audience value estimation, calculated from your public profile.Analyze my account
Niche-by-Niche Pricing
For the same audience size, prices can triple depending on the niche. Each page provides the full rate card, median engagement, and industry benchmark CPM.
- Finance40–50 €
- Business / Entrepreneurship40–50 €
- Tech40–50 €
- Real Estate35–45 €
- Luxury35–45 €
- Travel35–45 €
- Health28–35 €
- Beauty28–35 €
- Fitness / Sport28–35 €
- Food / Cuisine28–35 €
- Fashion22–30 €
- Parenting22–30 €
- Lifestyle20–28 €
- Gaming20–28 €
- Humor15–22 €
Amounts shown: Benchmark CPM for 1,000 Reel views.