Free · Copy-paste
"How much do you charge for a post?"
The question that panics most creators. Here's the exact message to send instead of a random number.
The trap: replying with a price, right away
As soon as you announce a raw figure, the discussion only revolves around that — and it always goes down. Until you've shown what your audience is concretely worth to that brand, a price is just an opinion that can be negotiated. The script below shifts the conversation: from 'how much do you cost' to 'what do you bring'.
The script
Copy it as is. Only replace what's in brackets.
Subject: Collaboration [Brand Name] × [@yourhandle]
Hello [First Name], Thank you for your message and your interest in my universe — it's always a pleasure to see [Brand Name] take an interest in my community. To offer you the most relevant format and a fair price based on your objectives, I don't work with a fixed price list or 'by feel'. I start with my real audience data, which I share with you transparently. You can view my presentation kit, updated in real-time, here: [Your InfluenceOS link] You'll find: • my real engagement rate, not an industry average; • my audience profile — age, country, interests — to verify it matches your target; • my rates per format (reel, story, carousel), calculated from this data. My recommendation for your campaign: given your recent launches, a [e.g., 1 reel + 2 stories with link] format seems most suitable. My rate for this package is [amount] €. Once the brief is approved, I'll send you access to track publication performance live — no need to ask me for screenshots. Does this way of working suit you? Best regards, [Your First Name] [@yourhandle]
Why it works
You become professional
Refusing to give a random figure is exactly what an agency does. In one sentence, you change category in the brand's eyes.
You shift the negotiation to your data
As long as we're talking price, you're being pushed down. As soon as we talk engagement and audience, your value is at the center of the discussion.
You remove friction
A live link replaces the eight-megabyte PDF and blurry screenshots. The brand sees your data in three seconds, without asking you for anything else.
You talk about their results, not your fee
Recommending a format suited to their campaign shows you're thinking about their return on investment. That's what brings a brand back a second time.
Before negotiating: know what to ask for
This script tells you how to lead the discussion, not what figure to announce. Enter your followers, likes, and niche: you'll get the industry range in 30 seconds, no signup required.
Calculate my rate range →You just need the link
The script relies on an up-to-date presentation kit. InfluenceOS generates it from your Instagram account: engagement, audience profile, recommended rates — and a link to send to brands. Our app is officially approved by Meta: once your account is connected, your data comes directly from the source, and a brand can trust it.
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