How much to charge for an Instagram post?
Enter your figures, get the market price range for your niche instantly. No account to connect: the calculation is done in your browser.
Your figures
Use the average of your last 5 posts, that's enough.
No analysis of your account is launched: nothing is sent to Instagram, nothing is saved.
Enter at least your follower count (100 minimum) to see your price range.
How this range is calculated
It's the same engine used by creators subscribed to InfluenceOS, with one difference: lacking account connection, your post reach is estimated here based on your follower count.
- 1Your engagement (likes + comments) is measured against your audience: this is what the brand actually buys, much more than your follower count.
- 2Your niche applies a multiplier: to advertisers, a finance or tech audience is worth several times a humor audience.
- 3The format adjusts the price: a Reel is worth about three times a Story, because it's distributed beyond your followers.
What this calculator is not
These are not official rates, nor figures certified by Instagram or Meta. They are estimates built on French market benchmarks for 2025-2026 and on the figures you enter yourself. Two identical accounts on paper can be paid from half to double depending on the brand, season, and rights granted. Use them as a negotiation starting point, not as a take-it-or-leave-it price.
Niche-by-Niche Pricing
For the same audience size, prices can triple depending on the niche. Each page provides the full rate card, median engagement, and industry benchmark CPM.
- Finance40–50 €
- Business / Entrepreneurship40–50 €
- Tech40–50 €
- Real Estate35–45 €
- Luxury35–45 €
- Travel35–45 €
- Health28–35 €
- Beauty28–35 €
- Fitness / Sport28–35 €
- Food / Cuisine28–35 €
- Fashion22–30 €
- Parenting22–30 €
- Lifestyle20–28 €
- Gaming20–28 €
- Humor15–22 €
Amounts shown: Benchmark CPM for 1,000 Reel views.
Frequently asked questions
How much to charge for an Instagram post with 10,000 followers?
There's no single price for 10,000 followers: at the same size, prices can triple depending on the niche and engagement. The most solid benchmark is CPM, the price per 1,000 views: it ranges from €15-€22 for humor to €40-€50 for finance or tech. The calculator above applies these differences to your figures and gives you a range for a Reel, post, or Story.
Should I charge by follower count or by views?
By views whenever possible. Follower count says nothing about the actual reach of a post: an account with 20,000 highly engaged followers often reaches more people than an account with 60,000 inactive followers. The CPM (cost per 1,000 views) rate is also easier to justify to a brand, as it directly compares to their other advertising investments.
What to say to a brand offering a product exchange?
That the product doesn't pay for filming time, editing, or the audience you've spent years building. A barter can be justified for a high-value product, or for a brand you would have mentioned anyway. Otherwise, price the collaboration and offer the product as a supplement, never as payment.
Does the price change if the brand wants to reuse my content in advertising?
Yes, and this is the most often forgotten point. Broadcasting your video in advertising, using it on the brand's website, or asking for exclusivity for several months: each of these rights is billed in addition to the publication fee. A three-month advertising use is commonly negotiated between 30 and 100% of the content price.
Are these rates valid outside of France?
The grid is built on the French market. CPMs are significantly higher in the United States and Switzerland, and lower in much of Southern and Eastern Europe. If your audience is mainly abroad, take these ranges as a base and adjust them according to the purchasing power of the target market.
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