How much to charge for an Instagram post in Fitness / Sport?
In Fitness / Sport, the price for 1,000 views on a Reel ranges from 28 to 35 €. Here's what that looks like for your audience size, plus a calculator for your own figures.
Benchmark Reel CPM
28 – 35 €
Median Engagement
3.8 %
Niche Rank
10 / 23
What drives pricing in Fitness / Sport
Fitness converts remarkably well: audiences buy programs, supplements, and equipment based on recommendations. Engagement is above average, which is your best argument. Be cautious, however, of long-term ambassador contracts offered at a low price based on promised volume—always calculate the price per post before signing.
Advertisers who pay: gyms, training apps, food supplements, equipment manufacturers, sportswear.
Fitness / Sport Rate Card by Audience Size
Ranges for a creator with the niche's median engagement rate, which is 3.8 % in Fitness / Sport. A more engaged account will be above this, a less engaged account below.
| Followers | Reel | Post | Story |
|---|---|---|---|
| 5,000 | 220 € – 310 € | 130 € – 180 € | 80 € – 110 € |
| 10,000 | 440 € – 620 € | 260 € – 370 € | 150 € – 220 € |
| 25,000 | 1,090 € – 1,540 € | 660 € – 930 € | 380 € – 540 € |
| 50,000 | 2,190 € – 3,090 € | 1,310 € – 1,850 € | 770 € – 1,080 € |
| 100,000 | 4,380 € – 6,180 € | 2,630 € – 3,710 € | 1,530 € – 2,160 € |
Market estimates, not official rates: reach is estimated based on follower count, as direct account connection is unavailable. Use as a starting point for negotiation.
Why Fitness / Sport commands this price level
Fitness / Sport ranks 10 out of 23 niches: its price per 1,000 views is 31 % higher than lifestyle. The reason is always the same: advertisers in this sector have a high average order value, thus a larger advertising budget per acquired customer.
Second factor: engagement. The median observed in Fitness / Sport is 3.8 %, compared to 3.0 % across all niches. Above this median, you have a data-backed argument to aim for the higher end of the price range.
Calculate your Fitness / Sport rate
Your figures
Use the average of your last 5 posts, that's enough.
No analysis of your account is launched: nothing is sent to Instagram, nothing is saved.
Enter at least your follower count (100 minimum) to see your price range.
Frequently asked questions
How much to charge for a Fitness / Sport Reel with 10,000 followers?
With 10,000 followers and the niche's median engagement rate (3.8 %), the estimated range for a Fitness / Sport Reel is 440 € to 620 €. This gap isn't a margin of error: it's your negotiation margin. The higher end can be justified with engagement above the median, a very French audience, or a tight delivery deadline.
Is the Fitness / Sport CPM high?
In Fitness / Sport, the benchmark price ranges from 28 to 35 € for 1,000 Reel views, placing the niche at rank 10 out of 23. CPM is the strongest argument with a brand, as they compare it directly to the cost of their other ad campaigns.
What's the price difference between a Story and a Reel in Fitness / Sport?
At 10,000 followers, a Fitness / Sport Story is estimated between 150 € and 220 €, about three times less than a Reel. The reason is mechanical: Stories only reach your followers and disappear in 24 hours, while Reels are distributed far beyond your community. Its benchmark CPM is also lower, from 15 to 20 € for 1,000 views.
And in neighboring niches?
Many creators straddle two worlds. Compare before setting your price: positioning content in the most valued niche can change everything.
What this calculator is not
These are not official rates, nor figures certified by Instagram or Meta. They are estimates built on French market benchmarks for 2025-2026 and on the figures you enter yourself. Two identical accounts on paper can be paid from half to double depending on the brand, season, and rights granted. Use them as a negotiation starting point, not as a take-it-or-leave-it price.
Your real figures are worth more than an estimate
Analyze your Instagram account for free: real reach, real engagement, and rates calculated on your performance rather than a market average.
Analyze my account for free