How much to charge for an Instagram post in Fashion?
In Fashion, the price for 1,000 views on a Reel ranges from 22 to 30 €. Here's what that looks like for your audience size, plus a calculator for your own figures.
Benchmark Reel CPM
22 – 30 €
Median Engagement
2.6 %
Niche Rank
12 / 23
What drives pricing in Fashion
Fashion is a two-tiered market: many low-budget requests from fast fashion, and a few premium brands that pay well. The classic trap is accumulating poorly paid collaborations that devalue the account with high-end brands. It's better to have fewer, better-paid contracts and a consistent feed.
Advertisers who pay: ready-to-wear, shoes, accessories, jewelry, second-hand platforms, premium brands.
Fashion Rate Card by Audience Size
Ranges for a creator with the niche's median engagement rate, which is 2.6 % in Fashion. A more engaged account will be above this, a less engaged account below.
| Followers | Reel | Post | Story |
|---|---|---|---|
| 5,000 | 190 € – 270 € | 110 € – 160 € | 70 € – 90 € |
| 10,000 | 380 € – 540 € | 230 € – 320 € | 130 € – 190 € |
| 25,000 | 950 € – 1,340 € | 570 € – 810 € | 330 € – 470 € |
| 50,000 | 1,900 € – 2,680 € | 1,140 € – 1,610 € | 670 € – 940 € |
| 100,000 | 3,800 € – 5,370 € | 2,280 € – 3,220 € | 1,330 € – 1,880 € |
Market estimates, not official rates: reach is estimated based on follower count, as direct account connection is unavailable. Use as a starting point for negotiation.
Why Fashion commands this price level
Fashion ranks 12 out of 23 niches: its price per 1,000 views is 8 % higher than lifestyle. The reason is always the same: advertisers in this sector have a high average order value, thus a larger advertising budget per acquired customer.
Second factor: engagement. The median observed in Fashion is 2.6 %, compared to 3.0 % across all niches. Above this median, you have a data-backed argument to aim for the higher end of the price range.
Calculate your Fashion rate
Your figures
Use the average of your last 5 posts, that's enough.
No analysis of your account is launched: nothing is sent to Instagram, nothing is saved.
Enter at least your follower count (100 minimum) to see your price range.
Frequently asked questions
How much to charge for a Fashion Reel with 10,000 followers?
With 10,000 followers and the niche's median engagement rate (2.6 %), the estimated range for a Fashion Reel is 380 € to 540 €. This gap isn't a margin of error: it's your negotiation margin. The higher end can be justified with engagement above the median, a very French audience, or a tight delivery deadline.
Is the Fashion CPM high?
In Fashion, the benchmark price ranges from 22 to 30 € for 1,000 Reel views, placing the niche at rank 12 out of 23. CPM is the strongest argument with a brand, as they compare it directly to the cost of their other ad campaigns.
What's the price difference between a Story and a Reel in Fashion?
At 10,000 followers, a Fashion Story is estimated between 130 € and 190 €, about three times less than a Reel. The reason is mechanical: Stories only reach your followers and disappear in 24 hours, while Reels are distributed far beyond your community. Its benchmark CPM is also lower, from 12 to 16 € for 1,000 views.
And in neighboring niches?
Many creators straddle two worlds. Compare before setting your price: positioning content in the most valued niche can change everything.
What this calculator is not
These are not official rates, nor figures certified by Instagram or Meta. They are estimates built on French market benchmarks for 2025-2026 and on the figures you enter yourself. Two identical accounts on paper can be paid from half to double depending on the brand, season, and rights granted. Use them as a negotiation starting point, not as a take-it-or-leave-it price.
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