How much to charge for an Instagram post in Food / Cuisine?
In Food / Cuisine, the price for 1,000 views on a Reel ranges from 28 to 35 €. Here's what that looks like for your audience size, plus a calculator for your own figures.
Benchmark Reel CPM
28 – 35 €
Median Engagement
4.1 %
Niche Rank
11 / 23
What drives pricing in Food / Cuisine
Food has one of the highest engagement rates on Instagram, but average budgets: food brands have tight margins and focus on brand awareness. The real revenue lever is with restaurants, appliance brands, and subscription boxes, whose ticket items are higher. Charge production at its true value: a filmed recipe requires groceries, filming time, and editing.
Advertisers who pay: food brands, restaurants and chains, meal boxes, kitchen appliances, gourmet food stores.
Food / Cuisine Rate Card by Audience Size
Ranges for a creator with the niche's median engagement rate, which is 4.1 % in Food / Cuisine. A more engaged account will be above this, a less engaged account below.
| Followers | Reel | Post | Story |
|---|---|---|---|
| 5,000 | 210 € – 290 € | 120 € – 180 € | 70 € – 100 € |
| 10,000 | 410 € – 590 € | 250 € – 350 € | 140 € – 210 € |
| 25,000 | 1,040 € – 1,460 € | 620 € – 880 € | 360 € – 510 € |
| 50,000 | 2,070 € – 2,930 € | 1,240 € – 1,760 € | 730 € – 1,020 € |
| 100,000 | 4,140 € – 5,850 € | 2,490 € – 3,510 € | 1,450 € – 2,050 € |
Market estimates, not official rates: reach is estimated based on follower count, as direct account connection is unavailable. Use as a starting point for negotiation.
Why Food / Cuisine commands this price level
Food / Cuisine ranks 11 out of 23 niches: its price per 1,000 views is 31 % higher than lifestyle. The reason is always the same: advertisers in this sector have a high average order value, thus a larger advertising budget per acquired customer.
Second factor: engagement. The median observed in Food / Cuisine is 4.1 %, compared to 3.0 % across all niches. Above this median, you have a data-backed argument to aim for the higher end of the price range.
Calculate your Food / Cuisine rate
Your figures
Use the average of your last 5 posts, that's enough.
No analysis of your account is launched: nothing is sent to Instagram, nothing is saved.
Enter at least your follower count (100 minimum) to see your price range.
Frequently asked questions
How much to charge for a Food / Cuisine Reel with 10,000 followers?
With 10,000 followers and the niche's median engagement rate (4.1 %), the estimated range for a Food / Cuisine Reel is 410 € to 590 €. This gap isn't a margin of error: it's your negotiation margin. The higher end can be justified with engagement above the median, a very French audience, or a tight delivery deadline.
Is the Food / Cuisine CPM high?
In Food / Cuisine, the benchmark price ranges from 28 to 35 € for 1,000 Reel views, placing the niche at rank 11 out of 23. CPM is the strongest argument with a brand, as they compare it directly to the cost of their other ad campaigns.
What's the price difference between a Story and a Reel in Food / Cuisine?
At 10,000 followers, a Food / Cuisine Story is estimated between 140 € and 210 €, about three times less than a Reel. The reason is mechanical: Stories only reach your followers and disappear in 24 hours, while Reels are distributed far beyond your community. Its benchmark CPM is also lower, from 15 to 20 € for 1,000 views.
And in neighboring niches?
Many creators straddle two worlds. Compare before setting your price: positioning content in the most valued niche can change everything.
What this calculator is not
These are not official rates, nor figures certified by Instagram or Meta. They are estimates built on French market benchmarks for 2025-2026 and on the figures you enter yourself. Two identical accounts on paper can be paid from half to double depending on the brand, season, and rights granted. Use them as a negotiation starting point, not as a take-it-or-leave-it price.
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