How much to charge for an Instagram post in Tech?
In Tech, the price for 1,000 views on a Reel ranges from 40 to 50 €. Here's what that looks like for your audience size, plus a calculator for your own figures.
Benchmark Reel CPM
40 – 50 €
Median Engagement
2.1 %
Niche Rank
3 / 23
What drives pricing in Tech
Tech benefits from high budgets but structurally low engagement: people watch a product review without commenting. Don't let a brand penalize you on this criterion; it's the industry norm. On the other hand, the value of your content is long-lasting—a smartphone review is still watched six months later—which justifies charging a high fee for reuse rights.
Advertisers who pay: smartphone and computer manufacturers, audio, telecom operators, software publishers.
Tech Rate Card by Audience Size
Ranges for a creator with the niche's median engagement rate, which is 2.1 % in Tech. A more engaged account will be above this, a less engaged account below.
| Followers | Reel | Post | Story |
|---|---|---|---|
| 5,000 | 230 € – 330 € | 140 € – 200 € | 80 € – 110 € |
| 10,000 | 460 € – 650 € | 280 € – 390 € | 160 € – 230 € |
| 25,000 | 1,150 € – 1,630 € | 690 € – 980 € | 400 € – 570 € |
| 50,000 | 2,310 € – 3,260 € | 1,380 € – 1,950 € | 810 € – 1,140 € |
| 100,000 | 4,610 € – 6,510 € | 2,770 € – 3,910 € | 1,610 € – 2,280 € |
Market estimates, not official rates: reach is estimated based on follower count, as direct account connection is unavailable. Use as a starting point for negotiation.
Why Tech commands this price level
Tech ranks 3 out of 23 niches: its price per 1,000 views is 88 % higher than lifestyle. The reason is always the same: advertisers in this sector have a high average order value, thus a larger advertising budget per acquired customer.
Second factor: engagement. The median observed in Tech is 2.1 %, compared to 3.0 % across all niches. Above this median, you have a data-backed argument to aim for the higher end of the price range.
Calculate your Tech rate
Your figures
Use the average of your last 5 posts, that's enough.
No analysis of your account is launched: nothing is sent to Instagram, nothing is saved.
Enter at least your follower count (100 minimum) to see your price range.
Frequently asked questions
How much to charge for a Tech Reel with 10,000 followers?
With 10,000 followers and the niche's median engagement rate (2.1 %), the estimated range for a Tech Reel is 460 € to 650 €. This gap isn't a margin of error: it's your negotiation margin. The higher end can be justified with engagement above the median, a very French audience, or a tight delivery deadline.
Is the Tech CPM high?
In Tech, the benchmark price ranges from 40 to 50 € for 1,000 Reel views, placing the niche at rank 3 out of 23. CPM is the strongest argument with a brand, as they compare it directly to the cost of their other ad campaigns.
What's the price difference between a Story and a Reel in Tech?
At 10,000 followers, a Tech Story is estimated between 160 € and 230 €, about three times less than a Reel. The reason is mechanical: Stories only reach your followers and disappear in 24 hours, while Reels are distributed far beyond your community. Its benchmark CPM is also lower, from 25 to 30 € for 1,000 views.
And in neighboring niches?
Many creators straddle two worlds. Compare before setting your price: positioning content in the most valued niche can change everything.
What this calculator is not
These are not official rates, nor figures certified by Instagram or Meta. They are estimates built on French market benchmarks for 2025-2026 and on the figures you enter yourself. Two identical accounts on paper can be paid from half to double depending on the brand, season, and rights granted. Use them as a negotiation starting point, not as a take-it-or-leave-it price.
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