How much to charge for an Instagram post in Gaming?
In Gaming, the price for 1,000 views on a Reel ranges from 20 to 28 €. Here's what that looks like for your audience size, plus a calculator for your own figures.
Benchmark Reel CPM
20 – 28 €
Median Engagement
2.8 %
Niche Rank
16 / 23
What drives pricing in Gaming
Gaming generates a considerable volume of views for modest budgets on Instagram, as the platform isn't the sector's primary ground. Publishers concentrate their budgets on Twitch and YouTube. On Instagram, value lies in short formats complementing a multi-platform campaign: sell the package, not the isolated post.
Advertisers who pay: game publishers, peripherals and seats, graphics cards, energy drinks, fiber optic operators.
Gaming Rate Card by Audience Size
Ranges for a creator with the niche's median engagement rate, which is 2.8 % in Gaming. A more engaged account will be above this, a less engaged account below.
| Followers | Reel | Post | Story |
|---|---|---|---|
| 5,000 | 160 € – 230 € | 100 € – 140 € | 60 € – 80 € |
| 10,000 | 320 € – 460 € | 190 € – 270 € | 110 € – 160 € |
| 25,000 | 810 € – 1,150 € | 490 € – 690 € | 280 € – 400 € |
| 50,000 | 1,620 € – 2,290 € | 970 € – 1,380 € | 570 € – 800 € |
| 100,000 | 3,250 € – 4,590 € | 1,950 € – 2,750 € | 1,140 € – 1,610 € |
Market estimates, not official rates: reach is estimated based on follower count, as direct account connection is unavailable. Use as a starting point for negotiation.
Why Gaming commands this price level
Gaming ranks 16 out of 23 niches, at the market benchmark level: no sector discount or premium. Your engagement and format then weigh more than your niche.
Second factor: engagement. The median observed in Gaming is 2.8 %, compared to 3.0 % across all niches. Above this median, you have a data-backed argument to aim for the higher end of the price range.
Calculate your Gaming rate
Your figures
Use the average of your last 5 posts, that's enough.
No analysis of your account is launched: nothing is sent to Instagram, nothing is saved.
Enter at least your follower count (100 minimum) to see your price range.
Frequently asked questions
How much to charge for a Gaming Reel with 10,000 followers?
With 10,000 followers and the niche's median engagement rate (2.8 %), the estimated range for a Gaming Reel is 320 € to 460 €. This gap isn't a margin of error: it's your negotiation margin. The higher end can be justified with engagement above the median, a very French audience, or a tight delivery deadline.
Is the Gaming CPM high?
In Gaming, the benchmark price ranges from 20 to 28 € for 1,000 Reel views, placing the niche at rank 16 out of 23. CPM is the strongest argument with a brand, as they compare it directly to the cost of their other ad campaigns.
What's the price difference between a Story and a Reel in Gaming?
At 10,000 followers, a Gaming Story is estimated between 110 € and 160 €, about three times less than a Reel. The reason is mechanical: Stories only reach your followers and disappear in 24 hours, while Reels are distributed far beyond your community. Its benchmark CPM is also lower, from 10 to 14 € for 1,000 views.
And in neighboring niches?
Many creators straddle two worlds. Compare before setting your price: positioning content in the most valued niche can change everything.
What this calculator is not
These are not official rates, nor figures certified by Instagram or Meta. They are estimates built on French market benchmarks for 2025-2026 and on the figures you enter yourself. Two identical accounts on paper can be paid from half to double depending on the brand, season, and rights granted. Use them as a negotiation starting point, not as a take-it-or-leave-it price.
Your real figures are worth more than an estimate
Analyze your Instagram account for free: real reach, real engagement, and rates calculated on your performance rather than a market average.
Analyze my account for free