How much to charge for an Instagram post in Humor?
In Humor, the price for 1,000 views on a Reel ranges from 15 to 22 €. Here's what that looks like for your audience size, plus a calculator for your own figures.
Benchmark Reel CPM
15 – 22 €
Median Engagement
3.0 %
Niche Rank
23 / 23
What drives pricing in Humor
Humor reaches huge audiences but pays the least on the market, because purchase intent is low: people laugh, share, but don't buy immediately. Your leverage isn't CPM but volume and virality, which no other niche matches. Sell brand awareness to mass-market advertisers, and bill the creative concept separately: that's what they're buying from you.
Advertisers who pay: telecoms, consumer apps, supermarkets, streaming platforms, mobile games.
Humor Rate Card by Audience Size
Ranges for a creator with the niche's median engagement rate, which is 3.0 % in Humor. A more engaged account will be above this, a less engaged account below.
| Followers | Reel | Post | Story |
|---|---|---|---|
| 5,000 | 130 € – 190 € | 80 € – 110 € | 50 € – 70 € |
| 10,000 | 260 € – 370 € | 160 € – 220 € | 90 € – 130 € |
| 25,000 | 660 € – 930 € | 390 € – 560 € | 230 € – 330 € |
| 50,000 | 1,320 € – 1,860 € | 790 € – 1,120 € | 460 € – 650 € |
| 100,000 | 2,630 € – 3,720 € | 1,580 € – 2,230 € | 920 € – 1,300 € |
Market estimates, not official rates: reach is estimated based on follower count, as direct account connection is unavailable. Use as a starting point for negotiation.
Why Humor commands this price level
Humor ranks 23 out of 23 niches: its price per 1,000 views is 23 % lower than lifestyle. This isn't a judgment on content quality, but on purchase intent: this audience is large and loyal, but less quick to make a purchase.
Second factor: engagement. The median observed in Humor is 3.0 %, compared to 3.0 % across all niches. Above this median, you have a data-backed argument to aim for the higher end of the price range.
Calculate your Humor rate
Your figures
Use the average of your last 5 posts, that's enough.
No analysis of your account is launched: nothing is sent to Instagram, nothing is saved.
Enter at least your follower count (100 minimum) to see your price range.
Frequently asked questions
How much to charge for a Humor Reel with 10,000 followers?
With 10,000 followers and the niche's median engagement rate (3.0 %), the estimated range for a Humor Reel is 260 € to 370 €. This gap isn't a margin of error: it's your negotiation margin. The higher end can be justified with engagement above the median, a very French audience, or a tight delivery deadline.
Is the Humor CPM high?
In Humor, the benchmark price ranges from 15 to 22 € for 1,000 Reel views, placing the niche at rank 23 out of 23. CPM is the strongest argument with a brand, as they compare it directly to the cost of their other ad campaigns.
What's the price difference between a Story and a Reel in Humor?
At 10,000 followers, a Humor Story is estimated between 90 € and 130 €, about three times less than a Reel. The reason is mechanical: Stories only reach your followers and disappear in 24 hours, while Reels are distributed far beyond your community. Its benchmark CPM is also lower, from 8 to 12 € for 1,000 views.
And in neighboring niches?
Many creators straddle two worlds. Compare before setting your price: positioning content in the most valued niche can change everything.
What this calculator is not
These are not official rates, nor figures certified by Instagram or Meta. They are estimates built on French market benchmarks for 2025-2026 and on the figures you enter yourself. Two identical accounts on paper can be paid from half to double depending on the brand, season, and rights granted. Use them as a negotiation starting point, not as a take-it-or-leave-it price.
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